Design Thinking for Strategy.

Design Thinking for Strategy.

Muallif: Claude Diderich,
  • Nashr tili: Ingliz tili
  • Nashriyot: Springer
  • Nashr qilingan yili: 2020
  • Sahifalar soni: 220
  • ISBN: Mavjud emas...
  • Ko'rishlar soni: 168

The business environment is changing more rapidly over recent years than it has ever in the past. Traditional, deductive, data-driven strategy development approaches do not keep up with that pace of change. Too much time is spent on analyzing data, and too little time is used to understand customer needs and their jobs-to-be-done. Design thinking, initially used by architects and urban planners, has become a mainstream wicked problem-solving approach putting customers and their needs at the forefront.

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